Started in late 2009, I started ProCraft with the idea that I could offer a better, more thorough service, using the most effective and safest materials available at a lower price. Sounds cliché? That's what I did and that's how we grew and continue to grow- it's not terribly complicated.
Two business I admire for their philosophy and ethic are Heinz (for their Ketchup) and In-N-Out (For Everything). Heinz said (paraphrase) you don't have to invent anything new; you just have to do one thing better than anyone else.
Let's face it, Heniz ketchup is the best and surely In-N-Out and their reputation follow suit with their excellent product and service. That's one of the reasons we keep our offerings simple and prefer to specialize in the Pest Control aspect of our business versus adding repair or insulation services like many of our peers. I feel it's better to be a master of few things versus a jack of all trades.